Then the wind blew cool through the pinyons on the rim. There was a sweet tang of cedar and sage on the air and that indefinable fragrance peculiar to the canyon country of Arizona.
- Zane Grey
My initial steps were to research competitors and get more details for the user base and what they would likely be searching for on the pages. Because of the quick turnaround, I decided to keep my ideas simple and clean. I played around with warm colors and utilized Arizona flag for inspiration for color palette.
The main focus of the project is to lead users who found this property to view the gallery or click off to book the house. My goal was to keep it simple, readable and obvious enough for the CTAs to lead user to the right sections.